I came alongside my friend Justin to help him create an identity for his coaching and leadership development business. Field Guide’s branding needed to be versatile - approachable yet professional, at home both on an outdoor retreat and within a corporate conference room. The simplicity of the mark, the warmth of the colors and imagery helps convey an ethos of partnership, of friendship, of a solid and consistent waypoint on the leadership journey.
After working through the design process and developing a really solid identity, I helped apply that brand to a new website and a downloadable PDF. Both are natural extensions of the Field Guide brand, playing off of the outdoorsy themes and exploring fun, creative applications of the color palette.