GoodKind started around an idea to try to capture the meaningful and anticipatory magic of the Christmas season, and our first product, Advent Blocks was born. The goal was to create a simple and tangible product with a captivating beauty that would draw in people of all ages. From the book to the blocks to the packaging, to helping hone the overall 25-day user experience, I brought my design experience to the team to help create something that continues to impact tens of thousands of families every holiday season.
With the success of Advent Blocks, we continued on our quest to help create meaningful moments around other holidays like Easter and assist families in developing helpful practices around things gratitude, sabbath, and prayer.
Eventually this fun little side-hustle grew to the point of needing a legitimate brand identity. I designed a logo and brand system that maximizes fun and flexibility, versatile enough to encapsulate a wide variety of products and feel at home in both digital and physical spaces.